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It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:. Advantages and challenges for MNCs. Branding is the promise of a company to their customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth.
Marketing dissertations on branding could be based on the following topics:. A comparison of supermarket retailers in UK. The case of Virgin Cola in the UK. The cases of Shell, Nike and Starbucks. The case of Body Shop. The case of Indian food customers in the UK supermarket sector.
The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:.
A comparison of online and offline mediums. The case of the airline industry in the UK. Advantages and limitations of direct marketing. Advantages and issues for small companies. The case of small companies in UK. For some products and services, cultural considerations can play an important role in how marketers interact with consumers. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world.
This creates an ideal area to base your marketing dissertation on. The case of banks in the Basque country and Catalonia, Spain. The case of the North-South divide in Sweden. The case of the Champagne region, France. Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology.
This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:. The case of blockbuster marketing. An examination of the mobile ringtone market in the UK.
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Marketing Dissertation Topics - over free, excellent Master & Bachelor dissertation topics will help you get started with your proposal or dissertation. Marketing Dissertation Topics - over free, excellent Master & Bachelor dissertation topics will help you get started with your proposal or dissertation. A PhD dissertation . Online Dissertation Help from Expert Custom Dissertation Writing and Editing Service. Get Help for All Levels: Undergraduate, PhD and Master's. We write on any topic from scratch. 24/7 Online Help from Expert PhD dissertation writers.
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