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3 Types of Survey Research, When to Use Them, and How they Can Benefit Your Organization!

Key Differences Between Exploratory and Descriptive Research

❶Think of the exploratory questions in your survey as expanding your understanding of the people you are surveying. At this point, the required information is loosely defined, and the research process is flexible and unstructured.

Content: Exploratory Research Vs Descriptive Research

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Research that explore and explains an individual, group or a situation, is called descriptive research. The exploratory research aims at the discovery of ideas and thoughts whereas the primary purpose of descriptive research is to describe the characteristics and functions.

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An exploratory research project is an attempt to lay the groundwork that will lead to future studies or to determine if what is being observed might be explained by a currently existing theory. Most often, exploratory research lays the initial groundwork for future research.

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• Descriptive research, being quantitative in nature, is restrictive in terms of open ended questions, which can be better answered using exploratory research. • Flexibility of design is offered by exploratory research more than by descriptive research. Exploratory research is used when the topic or issue is new and when data is difficult to collect. Exploratory research is flexible and can address research questions of all types (what, why, how). Exploratory research is often used to generate formal hypotheses.

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Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research. 2 Types of Research • Exploratory • Descriptive • Causal COMPLETELY CERTAIN ABSOLUTE CAUSAL OR AMBIGUITY DESCRIPTIVE – EXPLORATORY of employees • Based on following examples: • The problem statement focuses on how to raise the motivational levels.