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Dell Marketing Research Project

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❶What impressed me personally was how enthusiastic business leaders were in welcoming us to their offices and telling us about their business.

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Fortune Magazine listed Dell as the sixth largest company in Texas by total revenue. PCs Limited advertised its systems in national computer magazines for sale directly to consumers and custom assembled each ordered unit according to a selection of options. In , Dell began selling computers via its web site, and in , Dell expanded its product line to include televisions, handhelds, digital audio players, and printers. During that time, Dell acquired Alienware, which introduced several new items to Dell products, including AMD microprocessors.

To prevent cross-market products, Dell continues to run Alienware as a separate entity but still a wholly owned subsidiary. Lackluster performance, however, in its lower-end computer business prompted Michael Dell to take on the role of CEO again. Perot Systems brought applications development, systems integration, and strategic consulting services through its operations in the U. In addition, it provided a variety of business process outsourcing services, including claims processing and call center operations.

Terms of the deal were not disclosed. So Dell needs full customer satisfaction. In order to become the most successful computer company, they need the newest technology and loyal customers.

In doing so, Dell will meet customer expectations of:. The famous slogan of Dell Inc. It was somewhat difficult to find an exact up-to-date statement of the market share Dell currently holds in the laptop market, but this report will therefore draw on figures for recent years and a conclusion will be drawn from this evidence and other researched information.

Motivation as a psychological force. This driving force is produced by a state of tension, which exists as the result of an unfulfilled need. Individuals strive both consciously and subconsciously to reduce this tension through behavior that they anticipate will fulfill their needs and thus relieve them of the stress they feel. Innate needs are physiological i.

Because they are needed to sustain biological life, the biogenic needs are considered primary needs or motives. These may include needs for self-esteem, prestige, affection, power, and learning. Because acquired needs are generally psychological i. Goals are the sought-after results of motivated behavior. As motivation Process indicated, all behavior is goal oriented.

Our discussion of motivation in this chapter is in part concerned with generic goals, that is, the general classes or categories of goals that consumers see as a means to fulfill their needs. If a student tells his parents that he wants to become a medical doctor, he has stated a generic goal.

If he says he wants to get an M. Marketers are particularly concerned with product-specific goals, that is, the specifically branded products and services that consumers select for goal fulfillment. Motivation can be positive or negative in direction.

We may feel a driving force toward some object or condition or a driving force away from some object or condition. Some psychologists refer to positive drives as needs, wants, or desires and to negative drives as fears or aversions. However, although positive and negative motivational forces seem to differ dramatically in terms of physical and sometimes emotional activity, they are basically similar in that both serve to initiate and sustain human behavior.

For this reason, researchers often refer to both kinds of drives or motives as needs, wants and desires. Some theorists distinguish wants from needs by defining wants as product-specific needs. Others differentiate between desires, on the one hand, and needs and wants on the other. Thus, there is no uniformly accepted distinction among the terms needs, wants, and desires.

The market for laptop computers has distinguished itself as one of the fastest growing segments of the commuter industry. Throughout its growth and development, this market, like many others has changed a great deal as a result of customer demands. In an effort to eater to these demands, companies like Dell look to market trends to aid the development of new products.

One in particular, however, is affecting the marketing the market more than any other. Simply, customers are becoming more educated about their purchases. Computers are being sold less to first time buyers and much more to consumers who have personal computers at least once before.

As an increasing numberof customers become more knowlwdgeable about other trends are beginning to take shapo. As a result of this consumereduation, buyers want increased customization of personal compuer.

The growing amount of knowledge amont customers is creating the ability for buyers to distinguish their owen personal needs in a computer from a standardized product. The laptop market is growing at a faster rate than desktop computers.

This is beging driven by global in. Their strategic method also provides other forms of products and services such as internet and telephone purchasing, customized computer systems; phone and online technical support and next-day, on-site product service.

Latest Technology — Dell is able to introduce the latest relevant technology compared to companies using the indirect distribution channels. Dell turns over inventory for an average of every six days, keeping inventory costs low. Since many students purchase their PCs through their schools, Dell is obviously not popular among the college market yet.

For one, customers cannot go to retailers because Dell does not use distribution channels. Personal computers are becoming a necessity now more than ever. Customers are getting more and more educated about computers. Demand for laptops is also growing. As a matter of fact, demand for laptop has overtaken the demand for desktops.

This is another opportunity for Dell to grow in other segments. Since Dell does not have retail stores, the online stores would surely make up for its absence.

It is also more convenient for customers to shop online than to actually drive and do purchase at a physical store. In a volatile market such as personal computers, threats abound. Computers change in a constant sometime daily basis. New software, new hardware and computer accessories are introduced at a lightning speed. It is essential for Dell therefore to be always on the lookout for new things or introduce new computer systems.

The threat to become outmoded is a pulsating reality in a computer business. Not only that, companies must produce products that are high in quality but low in price. This is one challenge that Dell contends with. Revenue of the cosmetic industry in the U. Value of the leading 10 textile exporters worldwide. World coffee per capita consumption: Cosmetics Industry in the U.

Instagram accounts with the most followers worldwide Most popular global mobile messenger apps Number of paying Spotify subscribers worldwide Global all time unit sales of Call of Duty franchise games as of January Number of Starbucks locations worldwide Market share of leading carbonated beverage companies worldwide. Total number of Nike retail stores worldwide Revenue and financial key figures of Coca-Cola National Basketball Association all-time scoring leaders Super Bowl wins by team Average ticket price for an NFL game by team.

FIFA world ranking of men's national soccer teams Athletic footwear global market share by company. Apple iPhone unit sales worldwide , by quarter. Global market share held by smartphone operating systems , by quarter. Retail price of gasoline in the United States Number of McDonald's restaurants worldwide Revenue of Starbucks worldwide from to Number of restaurants in the U. Average daily rate of hotels in the U.

Dossiers Get a quick quantitative overview of a topic. Outlook Reports Forecasts on current trends. Surveys Current consumer and expert insights. Toplists Identify top companies for sales and analysis purposes. Market Studies Analyze complete markets. Industry Reports Understand and assess industries. Country Reports Enter a country fast and unlock all its potential.

Further Studies Get a deeper insight into your topic. Digital Market Outlook Identify market potentials of the digital future. Mobility Market Outlook Key topics in mobility.

Company Database Sales and employment figures at a glance. Publication Finder Find studies from all around the internet. Premium statistics Industry-specific and extensively researched technical data partially from exclusive partnerships. Dell Technologies' expenditure on research and development from to in million U. This statistic shows Dell Technologies' expenditure on research and development from to Over the years computer tech company Dell has increasingly spent more and more on research and development.

In the financial year, Dell spent about 4. Fiscal years Expenditure in million U. Datalabels Default None Custom. Share on Social Media. Download started Please be patient - this may take a moment. Description Source More information.

Show sources information Show publisher information Release date March Region Worldwide Survey time period to Supplementary notes The fiscal year ends either at the end of January or start of February of the respective financial year.

After returning to private ownership in , the source did not publish annual reports for the or fisal years. More information Region Worldwide Survey time period to Supplementary notes The fiscal year ends either at the end of January or start of February of the respective financial year. Quarterly PC shipments worldwide , by vendor. Dell's net revenue Market share of enterprise storage systems , by vendor.

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Dell Market Research: Executive Summary The Customer Research Process on Dell Laptop on is given as the requirement of the. course entitled Consumer Behavior. I have choose product as Dell Laptop, Inc. It is among the world’s leading computer manufacturers that has transformed diversified into variety of business segments over the year.

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A major educational component of our trip was collaborating with Dell, Inc. and Sentient Services (Dell’s research provider) to conduct qualitative research on technology usage in the context of small and medium businesses in Guangzhou, China.

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Dell Computer Corporation has been extremely successful generating a 13 billion empire only within 13 years of operation in computers market. “Direct Business Model” has enabled the company to be that successful within short period of time. Since the objective of the market research was to study the perception of customers about laptops, this research targets the owners and users of laptops. The research was not targeted intentionally towards any particular group of respondents.5/5(1).

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Market analysis in the Marketing strategy of DELL – Customer analysis in the Marketing strategy of DELL – A strong connect with customers as well as serviceability are the winning factors in the hardware & software industry and that is what dell is working on. Dell Market Research: Executive Summary The Customer Research Process on Dell Laptop on is given as the requirement of the course entitled Consumer Behavior. I have choose product as Dell Laptop, Inc.